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| QUESTION: Why register a trade-mark? |
| TOPIC: Trademarks |
| ANSWER |
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Registration is direct evidence of exclusive ownership across Canada and helps ward off potential infringers. It enables you to more easily protect your rights should someone challenge them since the onus is on the challenger to prove rights in any dispute. The process of registration, with its thorough checks for conflicting trade-marks, will ensure that you are claiming a unique mark, and help you avoid infringement of other parties' rights. A registered trade-mark is a prerequisite for franchising a business.
Source: http://strategis.ic.gc.ca
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