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The Canadian Marketing Association (CMA) is the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies.
As the industry's leading advocate on legislative matters, the Association devotes considerable resources to responding effectively to public policy issues. From time to time, the Association has formed internal task forces to develop self-regulatory policies on standards of business practice, ethics, privacy, marketing to children and marketing to teenagers. CMA has participated in a variety of government-led task forces and working groups on issues such as privacy, electronic commerce, consumer protection and the prevention of telemarketing fraud.
One of CMA's key objectives is to increase consumer confidence in the marketing industry by taking a leadership role in responding to consumer concerns. The Association's Code of Ethics and Standards of Practice is compulsory for members. It includes the use of CMA's Do Not Contact Service, whereby consumers register to have their names removed from marketing lists. The Association also offers a customer complaint resolution program known as Operation Integrity.
The Association promotes industry growth, development and education through a network of special interest councils which provide a forum for members and offer educational and networking opportunities for those involved in specific marketing disciplines. CMA fulfils its educational role by offering a National Convention & Trade Show, conferences, seminars and Webinars, and the CMA Awards program.
Last revision on May 04, 2004
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